Think about it – what are visitors to your website trying to decide? It’s a good guess they want to know if your college has the program that will meet their needs. But how do they find that out?
They could scroll through all your programs in a hit or miss fashion but that’s not very helpful and results in them bouncing away to look at other things. After all, you only have a precious few minutes to engage them in something they find interesting and useful.
This is where the Personality Profiler comes into play. Your visitor completes our TypeFocus assessment in about four minutes and immediately sees a snap-shot of their personality strengths … and those strengths are linked your programs!
From the visitor’s perspective, this is perfect. They now know exactly what programs you offer that will be aligned to their personality strengths – they can review those programs immediately because they are all hotlinked to your programs’ websites. Now they know the details they need to pursue their education, which is why they were visiting your site in the first place.
You may wonder if completing a personality profile can result in meaningful career advice. The answer is a resounding yes! TypeFocus has been providing this type of online support to professional career counselors in offices all across North America since 1997. The TypeFocus Type Indicator is a validated, psychometrically sound personality indicator that draws on 50 years of personality and careers research.