Quality reports create a vivid first impression.
Student visitors will want to visit your campus.

After your visitors have viewed their personality results, they will receive a follow-up email thanking them for visiting your website and encouraging them to contact your recruitment office for more information or to register into a program.

However, the big payoff for them is a four-page, professionally created Personality Report complete with further details about their personality strengths and the programs aligned to those strengths. All the programs listed are hotlinked back to your websites so the visitors have a great “take away” that will draw them back to your college again and again. Needless to say, both the immediate website report and the more complete follow-up PDF report have share links to social media.

The Personality Profiler and the subsequent reports are of such high quality that they create a great first impression because you are meeting their needs in such a straightforward manner. Once they see the programs you offer and how they are aligned to their natural strengths, they won’t need to look elsewhere.

Don’t fall into the trap of just providing your visitors the same old boring list of drop-down menus that aren’t interactive. Ask yourself, “What is going to differentiate our college from all our competitors?”

And remember, for most visitors, your most serious competitor is not doing anything at all. Give them a reason to act.